Final Graphic Design Project

final-graphic-design-project

I wanted to create a design that could be used for the division’s website, social media and could also be inserted into our division newsletter that’s emailed and printed for distribution. I decided to create a PSA on energy saving tips.

After a search, I landed on a light bulb background that would be the base of the design. However, after some feedback I received, the light bulb and the CFL bulb in the design were conflicting messages so I opted to change the background of the design to a CFL bulb. This didn’t change the background dramatically as it was still an overall dark-colored scheme.

Speaking of CFL, there were notes from two of my group members to define or change it as it didn’t explain what a CFL was. I changed it with a little trouble of fitting in all the text but I think I made it work by reducing the font size a smidge.

As for the three smaller pictures – I took those myself. I tried to use a neutral background to not take away from the object itself. The power strip photo initially had a different background that wasn’t black like the other two. A group mate suggested I change it to match the other two and it was a great note to take.

The black backgrounds were different hues of black so I had to go into each photo and with the magnetic lasso tool, outline the image to select the inverse and color it black. Then reinserted the new photos back into the design canvas. With the change, all three photos are blended now with the black in the background.

In my draft design, I had square borders around each photo. Since now they all have black backgrounds and the entire design with the new light bulb picture was black it made sense to get rid of the borders and have them free standing in black. I think it looks a lot cleaner this way.

Working on the Gestalt Theory of proximity – I grouped all three photos together on the right-hand side of the canvas. I think with the border gone now it still appears to have grouped together without having lines and borders to show for it.

The text list next to the photos were at first a san serif font (the same as the title on the bottom) but after some feedback and self-critique I changed it to serif font. And now that the background was black, I played around with shadows (since the light bulb was lit) and put in a drop shadow on the list text- giving it a little glow.

Another suggestion was to add a “point-to” reference like a URL or even a logo. I opted for a URL to find out more. I made this text smaller and colored white so it feels different from the rest of the list. I had trouble figuring out where to place it but settled with underneath the light bulb toward the bottom left.

In terms of the title, it just worked out to put it on the bottom. I had all this space with the background image and with the placement of the light bulb it seemed to make aesthetically more sense to place on the bottom instead of the top. I used a ruler guide (again, from what I learned from the Layer Masks tutorial) so that I could snap a perfect rectangle on the bottom to create a filled box with a lot of opacity. That rule tip really came in hand for this one. There were no edits that were made on this section compared to the draft version.

When comparing the draft version and this final version, I think there were a lot of great improvements that were made thanks to my group members’ input. I hope this design could be made useful at my place of work.

Photo credit: CFL bulb background image (Pixabay):
https://pixabay.com/en/light-bulb-energy-bright-1721389/

Draft Graphic Design below:draft-graphic-design-project

Draft Graphic Design Project

draft-graphic-design-projectAs mentioned previously on my blog, part of my job in terms of outreach for my department’s division is about energy conservation. I really wanted to do something that brings awareness to it. So, I started with doing a keyword search for background images that dealt with energy.

I wanted to create an image that could be used for the division’s website, social media and could also be inserted into our division newsletter that’s emailed and printed for distribution. After looking for a while and searching different variations related to energy, I stumbled upon a light bulb background and knew it was a good start to creating something with it.

I liked it because it had great use of the “Rule of Thirds” with the bulb on the left vertical line. That allowed opportunity for me to use the open space on the right-hand side for other elements. I also loved the darkness of the entire image so I could use the inverse (lighter) colors for text.

As for the three smaller pictures – I took those myself. I used a macro focus on all three and tried to use a neutral background to not take away from the object itself. Using one of the tips from one of our readings on digital photography composition, I adjusted the aperture to blur the background of the photo. While it was all neutral backgrounds, I really wanted the objects to be in focus because I knew how I was going to use them.

Working on the Gestalt Theory of proximity – I grouped all three photos together on the right-hand side of the canvas. I had the idea to spread them out but it just looked cleaner and they grouped well together with them lined up. Then the text next to them would line up better as well, looking like a list format instead of just haphazardly placed on the canvas.

From the Layer Masks Photoshop tutorial, I used it to make the three perfectly square boxes to insert the three images in them. I even used the “group layers” option and then duplicated the group to make it much easier and faster to create the three photo boxes.

In terms of the title, it just worked out to put it on the bottom. I had all this space with the background image and with the placement of the light bulb it seemed to make aesthetically more sense to place on the bottom instead of the top. I used a ruler guide (again, from what I learned from the Layer Masks tutorial) so that I could snap a perfect rectangle on the bottom to create a filled box with a lot of opacity. That rule tip really came in hand for this one.

That was pretty much it for the project. Simple and straightforward – in my experience with outreach, it’s the best way to the get a message across.

Photo credit: Lightbulb background image from Pixabay:
https://pixabay.com/en/background-texture-lightbulb-flask-1753684/